The Lifestyle Lift is a procedure performed at a national chain of cosmetic surgery centers- sort of like how KFC's or Taco Bell is a chain, but instead of someone frying up chicken, they are operating on your face.
It is a type of 'SMAS plication' that tightens the musculature underlying the facial skin. It is often effective and safe, but is not for everyone. However, this is the only 'facelift procedure' they perform, so they have an incentive to tell you it is right for you. The surgeons performing the procedure are well trained, but you may not meet them until the day of surgery.
They also take some awesome mugshots. Check out this link to the Lifestyle Lift website and see how they seem to instruct people to frown in the befores and smile in the afters.