A company called Tummy Tuck Jeans claims their jeans are made for women with real curves, and are different from the low riding jeans that are so popular because they help define a woman's hips and waist. Lisa Rudes-Sandel designed the jeans, that seem to be mostly a marketing ploy directed at slightly to moderately overweight, middle-aged women. Lisa's marketing background allowed her to target this demographic that responds to what they think is an answer to their body shape concerns. But it is basically just a pair of jeans with a cosmetic sounding name.

Comments