Connecticut plastic surgeon makes up name for something

Joel Singer, a Connecticut plastic surgeon came up with the name 'Westport Face Lift' for his cheek lift procedure.  Then, he got a trademark for the name and put out a press release. A lot of surgeons try to gain recognition by maneuvers like this. Patients think they are getting something different and unique, but they're usually just getting a mini-facelift with some finesses that they can find from many surgeons. In other words, its just marketing.

Is there anything wrong with physician marketing? No- medicine has become a business, like it or not, and poorer reimbursement from usual venues have pushed things in this direction. Is the Westport Face Lift going to create waves in the medical world? No.