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A plastic surgery clinic in England called Transform has been using semi-celebrities for PR. This is one of the more popular and commercial cosmetic clinics in the country. One of the more recent examples is a cast member of Big Brother. Read more about it here. Should a consumer be wary of a surgeon using a celebrity for promotion? The Lasik surgeons have been doing it for years, with seemingly little backlash.
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Q: "Should a consumer be wary of a surgeon using a celebrity for promotion?"
A: Only if the consumer is not also a celebrity him/her self.
Posted by: Jane | February 25, 2008 at 04:52 PM