Here are the results from the latest poll. #1 desired procedure: liposuction, #2: nothing, #3: rhinoplasty, #4 breast augmentation. From national data, botox is more popular than these procedures, but perhaps patients have them performed more often because they are more affordable than the others. Thanks for voting!
Joel Singer, a Connecticut plastic surgeon came up with the name 'Westport Face Lift' for his cheek lift procedure. Then, he got a trademark for the name and put out a press release. A lot of surgeons try to gain recognition by maneuvers like this. Patients think they are getting something different and unique, but they're usually just getting a mini-facelift with some finesses that they can find from many surgeons. In other words, its just marketing.
Is there anything wrong with physician marketing? No- medicine has become a business, like it or not, and poorer reimbursement from usual venues have pushed things in this direction. Is the Westport Face Lift going to create waves in the medical world? No.
The procedure is termed 'suction-curettage', which uses a rasp-like instrument in a similar fashion as liposuction to scrape the sweat glands under the skin. Other treatment options have previously included Botox, topical preparations, electrical treatments, thoracic surgery, and oral medications. This advance could improve the quality of life in patients who have excess sweating.
"Vision therapy" claims to strengthen the eyes and improve vision with exercises. It emphasizes blinking, focusing, and hand-eye coordination. It is claimed that it can improve school performance, athletic performance, and other behavioral problems. The 'See Clearly Method' is a set of video and audio tapes that says it can correct astigmatism, presbyopia, myopia, and strain. You can see from the website that the program is suspect. The doctor reviews don't even include any medical doctors. From quackwatch.com: "In 2005, the Iowa Attorney General filed a lawsuit accusing VIT and its
principals of making false claims and failing to give timely refunds
for the See Clearly Method. In 2006, the case was settled with a
consent agreement under which the defendants admitted no fault but were
ordered to stop sales in Iowa and to pay $200,000 for restitution and
$20,000 to the state's consumer fraud enforcement fund." The company also has an 'unsatisfactory record' with the Better Business Bureau. Bottom line: you simply can't replace glasses or lasik with videos and eye exercises. If it sounds to good to be true, it usually is.
Many asians desire the 'double eyelid' or eyelid crease, as seen in occidental eyelids. And there are products available to temporarily create this crease, such as double eyelid tape. For a strange lesson in applying these modern-day torture devices, see this site, here. You'll notice the page is in Japanese, but the top video link will get you started. It's really fascinating.
The Cryolife company is now undergoing clinical trials to evaluate its product, BioGlue for use in brow lifts. BioGlue is a surgical adhesive made from bovine (cow) serum albumin (BSA) and glutaraldehyde. The two components are mixed as the product is delivered to the surgical site, and bonding takes place in 2 minutes.
Currently, most brow lifts are held in place with screws or plates that are drilled into the skull, staples, and/or stitches. Glue would be a less-invasive, more efficient method of fixation. It costs approximately $50 per mL. If you think you have droopy brows and you want to glue them back up, here is where you can apply for the study in NYC. Do not attempt this at home with rubber cement.
Breast reduction surgery is becoming more popular with both men and women. According to BMI healthcare in England, a large surgical group,"In the past six months it operated on 64 men - a rise of 256 per cent.
There has also been a large rise - 43 per cent - in female breast
reduction surgery. In the first half of the year, 279 operations were
performed." They attribute the increased interest to a generally better acceptance of plastic surgery and a heightened awareness of men about their body shape. The article in 'This is London' rightly stresses that procedures like this are not a quick fix, but one step in a journey toward improved health.
'Thermage Introduces Lips by Thermage, a New Non-Invasive Aesthetic Procedure for Lips Offering consumers fuller, more defined looking lips without injections'
This new marketing tool for a now commonly found machine in aesthetic offices uses a small tip to tighten the skin around the lips, minimizing lines. It may also promote fuller lips by stimulating collagen formation.
Still, we are skeptical. The procedure is costly due to the extremely expensive, disposable tips that must be bought from the same company. This could be an appropiate time to invoke the adage, "To a hammer, the world is a nail".